Blue Ivy’s name can finally be trademarked.

Beyoncé will now be able to trademark her oldest daughter’s name after winning a battle over a Wisconsin clothing store, according to court documents. The first time the R&B superstar attempted to trademark her daughter’s distinctive name was after she was born in 2012.

At the time, the Cowboy Carter singer’s BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office, but she ended up battling it out in court with wedding planner, Veronica Morales. Veronica fought Beyonce’s filing because her business was named Blue Ivy Events and had been since September 2009, the paperwork showed.

Their ongoing dispute led to a tribunal in 2020 and the USPTO rejected Veronica’s complaints, ruling the two weren’t alike enough. While Beyoncé triumphed, her attorneys didn’t continue with the application and it was eventually abandoned.

The Lemonade songstress applied in November 2023 for a second time, but once again she faced struggles after an examiner issued a tentative ruling because a Wisconsin clothing store had a Blue Ivy logo. Per The U.S. Sun, documents show that Blue Ivy Carter was too “confusingly similar” to the boutique, which has used the logo since 2011.

After pushing back, Beyoncé has now been given the okay to proceed with the process as the boutique itself never opposed the application. An examining attorney has since amended it, and approval has been given for publication in The Trademark Official Gazette on December 31.

“Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,” the documents said.

When it came to opposing the previous ruling, Beyoncé’s team argued that “no reasonable consumer would ever suffer any form of confusion when encountering the Cited Logo, which is used with one small shop in Fish Creek, Wisconsin, an unincorporated community with a population of approximately 997 people.”

If an objection isn’t filed, Beyonce’s attorneys will be issued a Notice of Allowance. Blue Ivy’s name being able to be trademarked could be massively beneficial for the rising star and her famous family as they’re trying to establish her career in showbiz.

Beyoncé has registered her name to “cover everything from toys and sporting goods to furniture and even computer and software products,” The U.S. Sun reported. The Mirror U.S. has approached Beyonce’s representatives for comment.

Source: The Mirror