Port Harcourt, Rivers State—A pivotal press conference was convened on Thursday, to formally launch the Third edition of the Rivers International Film Festival (RIFF), unveiling an ambitious programme designed to celebrate the breadth and ingenuity of African storytelling. Organisers expressed immense pride in the impressive lineup of eminent corporate partners and supporting brands joining the 2025 effort.
The festival is slated to run for a fortnight, commencing on October 30th and concluding on November 2, 2025, promising a rich tapestry of culture and innovation in Rivers State.
Beyond Nollywood: A Vision for African Excellence
Africa Update reports that at the heart of this year’s festival lies the profound and timely theme: “Re-imagining African Cinema: Beyond Nollywood.” RIFF is positioned not merely as an exhibition, but as a commitment to fostering indigenous cultures, artistic excellence, and creative entrepreneurship that transcends traditional narratives.
The NCOC announced an exciting and expansive agenda of highlights for attendees, ensuring engagement across multiple spheres:
- Film Screenings: Showcasing the very best of contemporary African and diaspora cinema.
- Masterclasses and Panel Discussions: Providing invaluable professional development and insight for industry participants.
- Fashion and Tech Exhibitions: Highlighting cross-sectoral creativity and innovation.
- Cultural Performances: Celebrating the rich heritage and vibrancy of the African continent.
- Community Outreach: Offering complimentary free medical check-ups and treatment to attendees, underscoring the festival’s commitment to social well-being.
Strengthening the Creative Economy
The core objectives articulated by the RIFF management demonstrate a far-reaching vision for sustainable impact. These aims include: to promote indigenous cultures and artistic excellence; to foster dynamic collaboration and innovation across the creative industry; and, critically, to provide tangible exposure and opportunities for emerging filmmakers and seasoned industry professionals alike. Ultimately, the festival seeks to significantly strengthen the creative economy and tourism within Rivers State.
Organisers extended their heartfelt gratitude to all partners, sponsors, and media supporters for their unwavering commitment. Special acknowledgement was reserved for the Rivers State Government and the Ministry of Culture and Tourism, whose steadfast support is instrumental in promoting the burgeoning creative sector.
As the ceremony concluded, a vigorous call to action was issued, inviting the public to join in this remarkable celebration of storytelling and innovation. The gathering was urged to unite to explore the rich cultural heritage of Africa and showcase the boundless creativity of the region upon the global stage. RIFF 2025 promises to be a memorable showcase of the power of art to inspire and connect.
