The leading household candy brand of Cadbury company, revealed that the desire to connect further with their consumers through music informed the engagement of the talented duo and they would be featured in the TomTom’s brand and marketing campaigns including advertisements and special appearances at the brand’s events.
The Managing Director, Cadbury Nigeria Plc Mr. Amir Shamsi, said, “The future is now. Despite being a candy of heritage, TomTom remains youthful and cool. The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more.”
While the Marketing Manager, Cadbury Nigeria Plc, Mr. Aruleba Olumide believes that the choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
“The choice of Phyno and Teni as brand ambassadors for the TomTom aligns with our mission to project the brand as youthful and cool. Phyno has taken rap in indigenous language to the next level since he broke into the Nigerian music industry. Today, he is easily one of the best rap acts in the country.
“For Teni, breaking into the Nigerian music scene was as easy like a hot knife through the butter. Ever since her emergence, she has continued to wax strong. Both artists definitely enjoy the power of cool, which only TomTom can bring. We are simply delighted at these partnerships,” Olumide stated.
Reacting to their endorsements, ‘Phyno’ and Teniola expressed delight at their engagement by TomTom and the opportunity to form a deeper bond with ever growing fans of young people that are always open to cool new experiences. They both look forward to very exciting times in their ambassadorial roles.
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