LAGOS, Nigeria – Afrobeats superstar Yemi Alade has officially ventured into the world of cosmetics with the launch of her new brand, Yem Beauty. The debut product, a striking lipstick and lip pencil duo named Nairobi, marks the culmination of four years of dedicated planning and artistic vision from the renowned singer.
Nairobi is not just another shade of red; it is a statement. Described by Yemi Alade as “a fiery and cool burst in a bottle,” the lipstick is a commanding crimson hue designed to embody power and confidence. The launch of her first cosmetic product is a pivotal moment that solidifies her influence beyond the music industry, establishing her as a formidable beauty entrepreneur.
To introduce the brand, Alade unveiled a visually stunning campaign that mirrors the bold, unapologetic nature of her music. In a series of crimson-saturated photographs, she is captured in a majestic light—perched regally with her hair sculpted into a crown, adorned with intricate statement jewelry. In another shot, she dons a sequined and beaded gown, complete with a trailing cape that evokes a sense of theatrical armor, perfectly capturing the fierce spirit of the Yem Beauty brand. This move cements Yemi Alade’s role not just as a musical icon but as a visionary in the African beauty landscape.
